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Highlights from WTR Brand Strategy Summit Europe; Taylor Swift filing data analysis; China shopping agent warning; and much more



Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Long Read

Rouse’s Laura Zhao explores the changes in practice that have prompted the recent rise in non-use cancellations in China.

Monday 11 March

Tencent and L’Oréal lead the filing pack, while Amazon and Microsoft focus on AI registrations, in the latest WTR Brand Tracker.

We outline everything brand owners need to know about popular social media platforms across the Middle East and North Africa.


Tuesday 12 March

Nissan heads to the metaverse, Lebanon reduces its trademark protection period, and more.


Wednesday 13 March

We put Taylor Swift’s trademark portfolio in the spotlight to reveal her targeted approach to brand protection.

The USPTO publishes an NFT study, Georgia makes trademark amendments, Brazil and Slovenia sign an MoU, and more, in this week’s IP office updates.


Thursday 14 March

Litigation experts discuss how best to tailor strategies in different jurisdictions.

Smart enforcement, robust licensing and social media crackdowns are among the highlights from WTR Live: Brand Strategy Summit Europe 2024.

The UKIPO, PIPCU, brand owners and law firm leaders explain how industry stakeholders can pool resources to stamp out IP crime, at WTR Live.


Friday 15 March

Bitcoin is not Craig Wright’s invention, the UK High Court declares, following a dramatic copyright trial.

Domain name infringement is on the rise, an exclusive survey shows.

Friday’s news digest sees rivals Honda and Nissan partnering up, a Europol and Belgian police raid, a QANTM IP acquisition offer, and more.


Saturday 16 March

This week’s opinion column urges brand owners to pay attention to China-based shopping agents allegedly making it easier for Western consumers to buy fake goods online.

IP Disruptors: Special Report

Our latest Special Report reveals the technology providers, industry leaders and institutional figures that we consider to be true disruptors in the IP space. These 20 companies and individuals are driving change and upending IP norms, revolutionising how IP managers, teams and owners operate in the future.

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