The ASRV brand opened its third store in the United States last month, after San Diego and Beverly Hills. In Glendale, north of Los Angeles, the Caruso’s Americana at Brand shopping center welcomed ASRV’s training apparel collection for the first time, with Alo Yoga and Nike Collective as neighbors.
“The Americana at Brand in Los Angeles was a natural choice for our third store opening, strategically positioned within one of our key markets”, said Ethan Frame, marketing and growth director at ASRV. “By expanding to the San Fernando Valley, we’re able to reach a diverse demographic of LA residents. The Americana at Brand isn’t just a typical mall; it’s a premier lifestyle retail destination, aligning perfectly with our brand’s ethos of offering more than just a shopping experience.”
While other boutique opening projects are still in the works, with potential pop-up ventures slated for later in the year, the 2024 brand is also set to accelerate its wholesale development. Strengthened in 2023 with the distribution of its collections in over 80 Equinox gym clubs in the United States, ASRV now has international ambitions.
“Without a doubt, international expansion is on the horizon for ASRV,” continued Frame. “We’re actively exploring opportunities to make our products more accessible to our loyal fanbase in the UK and Europe, with plans to potentially partner with select premium retailers in these regions. While ASRV flagship stores abroad may take some time to materialize, our global expansion is undoubtedly a key focus moving forward.”
Over the years the ASRV brand has built a high-performance collection with technological fabrics such as Polygiene antibacterial technology; Tetra Lite. a very light fabric that stretches up to 6x in every direction and integrates a durable water-resistant treatment and Silver Lite fabric, a performance and stretched fabric with a silky hand-feel and anti-odor properties.